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Rare.org Carbon Counts
Rare.org needed a product video to showcase their proposed carbon tracking app at SXSW.
After dialogue with the developers, I worked directly with the client to animate wireframes and demonstrate product interactivity and the user journey. The app was still in development, so the video needed to sell a vision - not just document a product.
Storytelling with Stock
I told a story using only stock footage clips. Tracking and compositing the UI elements in After Effects, I finished editing and coloring in Adobe Premiere to showcase the experience of using an app still in development. The result was a polished product demo that made the concept tangible for the SXSW audience.
