Seneca Systems
A startup specializing in government constituent services, looking for acquisition, needed a complete brand redesign to match their newly revamped interface.
Design System
Working closely with the company's Head of Product, we discussed objectives and messaging that would inspire design thinking. Together we established a visual vernacular for iconography and created an ambitious color palette to help Seneca stand out from the more institutional designs pervasive in the government space.
Iconography & Animation
I created custom iconography demonstrating how Seneca connected constituents to government, along with an animated wallpaper for the landing page - visualizing Seneca's pivotal role as the nexus of city services. The comprehensive style guide covered company colors and usage guidelines to ensure consistency across all touchpoints.
