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Branding 2024

Nani's Biryani

Part of Ramadan America - a collection of five stories celebrating love, family, and tradition during Ramadan and Eid in America.

Nani's Biryani - film still

This short film follows a young Muslim-American boy who embraces his heritage after his grandmother teaches him about social media. I created a comprehensive digital ecosystem to make the protagonist's online lifestyle feel authentic.

Deliverables

The work included static and motion graphics assets, fake UI design for social platforms, and custom branding for "Beez" - a fictional short-form social media platform. I also designed background assets depicting the character's food mash-up content, as well as pop-up comment designs showing online derision and teenage alienation.

Custom Emoji Design

I designed bespoke 3D emoji assets for the director. The final approach incorporated icons from the Noto Emoji project by Google Fonts for greater audience recognition while maintaining the film's distinct visual identity.